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Localize and post your Instagram in Japanese

11 million Instagram users

According to Map Universal “Top 10 Countries By Instagram Users“, there are 11 million Instagram users in Japan and that pushes Japan to one of the top 10 countries with the most users in the Instagram. For Instagrammers looking for more followers on their Instagram accounts or for SNS manager who needs to increase international engagement and to acquire global audience on their corporate Instagram accounts, this number can not be ignored.

Cultural preferences in content and hashtag wording

The best way to reach Japanese Instagram users is, of course, to have Japanese content as well as Japanese #hashtag so they can be aware of your contents. However, Japanese Instagram users have strong cultural preferences in content and hashtag wording. It means using Google Translate is not your perfect solution for your marketing in Japan all the time. Indeed, Google translate is getting better and better nowadays and sometimes it translates your word into perfect Japanese. But are you 100% sure that the translation tells your story, campaign, or thoughts in the right way and in the right manner? How do you know the translation is not breaking any Japanese cultural taboo and won’t make anyone upset with your post. Using Google translate all the time for your Instagram could be a bad ending.

So think about this. If you want to have attention from Japanese Instagram users, be prepared with the right content to reach them in their native language while keeping your story and tone.

Localized content allows you to appear more relevant to the end user and it’s very important to have someone on your side with a local knowledge and an awareness of taboo words and issues.

Goo luck!

Top 10 hashtags in 2016 (According to Ferret)
10th: #モデル (#model)
9th: #インテリア (#Interior)
8th: #メイク (#makeups)
7th: #ヘアアレンジ (#hairstyles)
8th: #ネイル (#nails)
5th: #コーデ (#stlyes)
4th: #東京 (#Tokyo)
3rd: #コーディネート (#style)
2d: #撮影 (#shooting)
1st: #ファッション (#fashion)

Koto Films provide broads kinds of PR / communication service for your business in Japan includes SNS content localization.
For any inquiry, please visit PR / BRANDING page (


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“PR / Communication Service in Tokyo, Japan”

Hi everyone,

Today, we are pleased to announce the launch of our PR / Communication service specialized for startup companies, small business owners, self-employed creators, and artists who want to kickstart their business in Tokyo, Japan.

As you may know, Japan is the world’s fourth-largest market and Tokyo is one of the richest cities and it is a truly attractive market for everyone including business person, artist, entrepreneurs and many others. However, if you want to start your business here, You better be very careful about how to start your business in here because Japanese consumers have strong cultural preferences in wording, design, and functionality. The best way to succeed in Japan, we strongly recommend you to promote your brand, service, product, websites, and content by experienced Japanese professionals who know the market and can give your message impact.

For more information, please visit our special page.

We provide broads kinds of PR communication service for your kickstart including:
Media Relations, Editorial Outreach, Coverage tracking, News distribution, Byline article, Executive Visibility,
Marketing activations, Influencer marketing, Content strategy, Social media activations, Content creation, Content localization.

Now you are ready to start your business in Tokyo but concerning limited budget? Don’t worry.
Since we are a small team of freelancers, we welcome small business owners, self-employed creators, artists, and new product with a limited budget. Project could be limited but it is important to take the first step.

We’d love to hear from you!

Koto Films