When you plan to reach your target in Japan, inviting media/journalists/influencers to your country and provide the opportunity to write about you is actually a common and very attractive PR method. The motivation for the media tour could be anything and you can invite the journalist anywhere around the world as long as you have an interesting story to tell. For example, -A New CEO has joined your company and you want to set up an executive interview with a Japanese business media at the headquarter or a private event in order to impress potential customers in Japan. -You have opened a new bakery store in a unique way, and […]
KOTO is a Tokyo based communication consultancy engaged in all aspects of PR for international small businesses, organizations, and individuals including artists and creators.